Schema Markup 101
This introductory course focuses on the basics of Schema Markup and how to build a simple Schema Markup strategy.
The content on your website was built for the human eye, and search engines often struggle to accurately translate that content into useful information.
When you add Schema Markup to your website, search engines can better understand your content and award you with a rich result on Google.
The Schema 101 introductory course will cover topics such as:
For more details, you can view our course curriculum below.
A message from the instructor
How to use this course
Before we begin...
What is Schema Markup?
What is Schema.org?
1. Rich Results
2. Understanding Web Content
3. Knowledge Graphs
Resource - Schema.org Website
Tool - Schema Validator
Resource - Rich Result Documentation
Tool - Rich Results Test
Intro to Schema Markup - Quiz
Schema Strategy
Resource - Schema Strategy File
Tool - Schema Paths Tool
Strategy - Quiz
Authoring Methods
Best Practices
Tool - WikiData Lookup by Name
Authoring & Deployment - Quiz
Fixing, Testing, and Assessing
Tool - Google Search Console
Maintenance & Measurement - Quiz
What is Schema App?
Congrats!
Before you go...
Jasmine Drudge-Willson
Being a 10+ year structured data consultant myself I thought it'd be interesting to find out what this course does or doesn't mention; Boy was I up for a (po...
Read MoreBeing a 10+ year structured data consultant myself I thought it'd be interesting to find out what this course does or doesn't mention; Boy was I up for a (positive) surprise... I've seen many similar attempts by a ton of different people/organizations, many of which were quite informative, though this short course definitely has to be the most complete, and to a certain degree even in-depth (for a 101???), introduction into structured data markup combined with the schema.org vocabulary I've ever come across. Besides the quality of the content it also has to be said that the delivery and presentation by Jasmine D. Willson made it very easy to digest it all. I expect complete novices will be able to follow along without any struggle and that even folks with a reasonable grasp of the topic will still discover some little gems they didn't know about.
Read LessAwesome free course that will give you a good basic understanding of Schema Markup. Will teach you more in 60 minutes than you can find and understand on the...
Read MoreAwesome free course that will give you a good basic understanding of Schema Markup. Will teach you more in 60 minutes than you can find and understand on the web yourself.
Read LessExcellent Schema starting class. Straightforward and directly to the point. Additional tools and links are provided.
Excellent Schema starting class. Straightforward and directly to the point. Additional tools and links are provided.
Read LessSuper easy to understand and insightful intro to schema. Helps steer you towards resources to learn more without being a sales pitch. Actual, usable, informa...
Read MoreSuper easy to understand and insightful intro to schema. Helps steer you towards resources to learn more without being a sales pitch. Actual, usable, information.
Read LessVery simple and understandable information. A really take-to-action speed where you can implement the changes in your real website at the same time. Plus the...
Read MoreVery simple and understandable information. A really take-to-action speed where you can implement the changes in your real website at the same time. Plus the resources are worthy bookmarked and easy to understand.
Read LessA very clear course with some helpful resources providers by Schema App.
A very clear course with some helpful resources providers by Schema App.
Read LessWell documented with resources.
Well documented with resources.
Read Less