Learn how to implement a successful Schema Markup strategy

Whether you work at an agency or are managing your own Schema Markup, our Schema App platform has tools for every step of the Schema Markup process. 

In this course, we will teach you the 5 step process to implementing a successful Schema Markup strategy using our tools. 

You’ll learn how to: 

  • Create a Schema Markup strategy for any website
  • Author Schema Markup using our Editor and Highlighter
  • Identify the right deployment method for your website
  • Verify your Schema Markup is deploying correctly
  • Measure the impact of your Schema Markup

For more details, you can view our course curriculum below. 

Note: This course requires you to have a good foundational understanding of Schema Markup. If you are new to Schema Markup, we recommend enrolling in our Schema Markup 101 course before starting your Schema App Tools training course. 

Course curriculum

  • 1

    Welcome to the course!

    • The Schema App Process

    • How to use this course

    • Before we begin...

  • 2

    Schema Strategy

    • Strategy

    • What should be marked up and why?

    • Scoping Document

    • Tool - Schema Paths Tool

    • Strategy Quiz

  • 3

    Authoring - Schema App Editor

    • Authoring

    • Introducing the Schema App Platform

    • Creating a Project in the Schema App Editor

    • Creating a Data Item with the Schema App Editor

    • Creating Connected Data Items

    • Authoring - Schema App Editor Quiz

  • 4

    Authoring - Schema App Highlighter

    • Creating a Template with the Schema App Highlighter

    • Authoring - Schema App Highlighter Quiz

  • 5


    • Deployment

    • Choosing a Deployment Method

    • Deployment Quiz

  • 6


    • Maintenance

    • Tool - Schema Validator

    • Tool - Rich Results Test

    • Tool - GSC (Maintenance)

    • Tool - Schema App Analyzer

    • Maintenance Quiz

  • 7


    • Measurement

    • Tool - GSC (Measurement)

    • Tool - Schema Performance Analytics

    • Measurement Quiz

  • 8

    Final Quiz

    • Final Quiz

  • 9

    Next steps

    • Congratulations!

    • More resources for you

    • Before you go...


Product Manager, Schema App

Jasmine Drudge-Willson

Jasmine is the Product Manager at Schema App. She has a background in ontology and vocabulary development for linked open data projects and is passionate about building meaningful connections between people and the technology that they use. In her spare time, you'll find her hiking, reading, knitting, and making hobbit doors out of polymer clay.

Ready to kickstart your Schema App tools training?

Register for our course to kickstart your Schema App journey.


5 star rating

Valuable tool

Bud Dean

Excellent job taking a complex topic and making it truly digestible.

Excellent job taking a complex topic and making it truly digestible.

Read Less